Garden Leaf
Team:
Abhinav Singh (Me)
Prakhar Shukla
Client:
Manavta Nursery
Are you a plant-parent?
This project attempts to increase the reach and sales of the nursery.
A non-profit nursery operates by selling plants. The profit earned from the sales is contributed to an NGO to help the needy. The Nursery wants to increase its reach across other cities and also to collect more funds for donation.
Connect with experts have a talk to know more about your plants.
My Role:
UI/UX, Survey, Research(Desk), Prototyping
Duration:
5 Weeks
The Client
Manavta Nursery is a non-profit nursery whose owner is trying to turn people towards a healthy and caring lifestyle through plant care. The nursery works along with an NGO based in Lucknow, Uttar Pradesh, The Emerging India Foundation.
The NGO , The Emerging India Foundation
A trusted name for helping the poor. They have been working on this project since 2000 to make the world equal for everyone. At present they are working on a project called "Save The Children and Make The World a Better Place".
Visit their website to know more: https://www.emergingindia.org/
Research
Market Analysis
Applications listed below are meant to be online plant purchase mediums(mobile).
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Easy to find unique plants
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Scanner
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Watering reminder
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Wonderful package condition
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Reasonable price, quick shipping
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Friendly app
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Easy to use
Strength
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Struggles to pay
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Premium feature(water schedule)
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No search filter, tags or spelling error
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No replacement
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Incorrect scan(3/5)
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Lack of information
Weakness
Survey & Interview
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I wished they have delivery serivces.
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My plants always wither away.
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Online purchase would have given me more payment options.
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Oh! they even sell tools and fertilizers.
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Why didn’t I hear about this nursery?
Onsight Customer Interactions
User Persona
Empathy Map
Says
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“I need to know how to take care of the plants I’ll buy.”
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“Once I saw a very beautiful flower but I didn’t know its name so I start searching for its name on the internet and asked my friends but I didn’t get its name till now.”
Thinks
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Getting a beautiful plants.
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How to save money by looking for discounts.
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Getting Information about plants care.
Says
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“I need to know how to take care of the plants I’ll buy.”
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“Once I saw a very beautiful flower and which is imported plant or unique plant than I’ll buy even I have to buy it from my saving.”
Thinks
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Getting a beautiful plants.
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How to get unique species.
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Getting Information about plants care.
Does
Feels
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Read reviews
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Compare Prices
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Track Orders
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Worry about the quality of plants.
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Not satisfied with the offers.
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Worry about insects because of the plants.
Does
Feels
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Read reviews
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Compare Prices
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Track Orders
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Buy Imported Plants
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Worry about the quality of plants.
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Doesn’t care about offer.
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Worry about weather for the
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Imported plants.
User flow
We analyzed how the user navigate through the current scenario and what decisions can they possibly make, and complete a task experience at a holistic level.
Mapping Requirements
Since the underlying goal is to let users provide support to the NGO, a donation page might help anyone to directly contribute to the cause.
Even after purchasign the plant of choice, users must know how to care or it. An expert opinion will be of great use.
We mapped use-cases on affinity to ideate the following features our product should encompass.
AS the reach increases, user base and demand for variety of plants will grow with it.
It is necessary for users to get to know genuine reviews from verified purchase customers to understand the product better.
Plants in the market are at times way overpriced, thus a way can be devised to give reasonable price and have sales in between.
Some plants require extra care, having a reminder setting to point you for such things will be helpful.
Information Architecture
Low Fidelity Wireframes
High Fidelity Wireframes
Style Guide
Grid
side Margin: 20px
Top Margin: 50px
Columns: 5
Visuals
Splash Screen & Homepage
Contribution
A dedicated page to donate directly to the foundation. You can also contribute by buying plants.
Community
Join the community, post your progress, observe others and chat with experts on how to handle plants.
Learning Collabroation
This project taught us how much nature is important. In this modern world we need our environment to be green.
Responsiveness
Designing for multiple screens helped us to build a uniform and seamless interface for the complete platform.
Thank You
Thank you for watching